Marketing professional, media representative, motorcycle rider, musician.
Leadership personality with a deep understanding of business needs and a strong hands-on-mentality. Global management experience, international team leads, budget responsibilities in the lower million range.
Study in education science for adults, educated journalist, experienced marketer, creative sales person. Specialized in digital media, book author and university lecturer for cross media and social media marketing. Certified trainer and coach for entrepreneurs.
Thanks to my experience as manager in media- and automotive-industry, I can offer you an integrated view on the right marketing and communication strategy for your objectives. I can help you to analyze, organize and realize your activities.
I can help you to develop goal-orientated educational programs and to educate your staff in any part of the marketing business or other topics efficiently.
Excerpt of my professional career:
Director Marketing Motorsports
Schuberth GmbH – Magdeburg, Saxony-Anhalt
Responsible for all marketing activities of the helmet manufacturer Schuberth in Magdeburg as division manager for motorcycle and four-wheel-racing (Formula 1)
Head of Marketing
Husqvarna Motorcycles s.r.l. (BMW Group) – Biandronno, Milan area. Italy
Responsible for all international marketing activities of Husqvarna Motorcycles s.r.l.
Development of the global marketing strategy, communication strategy, agency management, and dandling of the global marketing budget
Editor in chief for consumer publications
Gruner + Jahr Entertainment Media
Leiter New Media (Director New Media)
Radio NRJ GmbH / ENERGY NEW MEDIA
As a private person, I am an enthusiastic motorcycle rider and musician. Whatever I do, I do with passion and heart blood. And whatever is done with enthusiasm and fascination, will succeed.